A&M stands for audience, artists, music and management. It reflects our wish to unite audience and artists through music since we are hoping to provide opportunities to connect not only people and music but also between people. Each and every encounter is a once-in-a-lifetime one and therefore we endeavor to make more people enjoy encounters with music and with people through it. Audience, artists and music are all united together as one…this is the ideals that A&M will pursue.fetime one and therefore we endeavor to make more people enjoy encounters with music and with people through it. Audience, artists and music are all united together as one…this is the ideals that A&M will pursue.